SELECTED ENGAGEMENTS
CELEBRATING CULTURE THROUGH STORYTELLING
A refined editorial publication that celebrates MAC Consulting’s people, culture and achievements while reinforcing the organisation’s professionalism and brand maturity.
The Challenge
MAC Consulting required a premium yearbook publication that would celebrate the organisation’s people, culture and achievements while reflecting the professionalism and sophistication of the consulting business.
The Approach
A structured editorial system was developed using a flexible grid, refined typography and carefully curated imagery to create a publication that balanced storytelling, thought leadership and corporate communication. Special attention was given to pacing, readability and production quality to elevate the publication experience.
The Outcome
The final publication successfully captured the organisation’s culture and accomplishments while reinforcing the premium positioning of the MAC Consulting brand.
What Improved?
The publication created greater consistency in the way company stories, thought leadership and internal achievements were communicated.
What Was Achieved?
A highly polished editorial piece was produced that strengthened internal culture and reflected the maturity of the organisation.
